Wednesday, December 12, 2018

Get the Edge
Click here to view an archive of:

Investment Education
Book Recommendations
Food for thought
Glimpses into EdgePointers' lives
...and Daily Musings

Designing an unconventional ad agency (Link)

Articulating his company’s culture and values would be key to differentiating Zulu from other agencies. “I wanted a free-spirited, collaborative environment where people were driven by the work,” said Mroueh. “I didn’t want to just chase growth for growth’s sake. After 10 years in business, we’ve learned the power of not chasing growth for growth’s sake. Zulu has turned down over $100 million in potential revenue since launching during the recession. Yes, we could be much bigger than we are. But by staying true to our values, we’ve grown on our own terms, with like-minded clients who value true partnership."

The CEO of Panera Bread stepped down to focus on a pet cause: warning the world about the danger of fixating on short-term profits as the cost of social stability (Link)

"He has been travelling the country, giving speeches and talking to business leaders and policymakers, about the urgent need to return to the tradition of investing for the future … We’ve ended up in a situation, to the detriment of all of us, where our public companies are not able to do the things we want in the economy. G.D.P. growth only comes from innovation and productivity increases. And innovation and productivity increases occur because people make commitments and they make transformative events.” 

Doug McMillon, Wal-Mart CEO, keeps a list of the top 10 retailers over the decades to remind him you have to innovate and adapt constantly. #OnlyTheParanoidSurvive (Link)